Wednesday, December 16, 2020

A few more lessons from running a business in the time of a pandemic

 

If there’s one thing that Scott Tominaga, leader of PartnersAdmin, believes, it’s that young entrepreneurs everywhere can learn a lot about how to navigate a business during a global health crisis.

For today’s blog, Scott shares with everyone a few more lessons from running a business in the time of a pandemic, with the focus this time on bringing the business home. 

Image source: webstaurantstore.com

1. Setting up (an online) shop.

One of the things that Scott Tominaga marvels at today is that through technology, a person can actually set up shops online with virtually zero capital. For retail establishment owners who have experienced having their shops closed, this is good news. They can bring their products home and have it shipped from there to clients.

2. A two-pronged approach

Many of the successful home-based businesses today usually have two approaches in how they market their product. The first part of their campaign usually has them advertising their products and services on social media platforms such as Facebook and Instagram. The second part of the campaign rely on these social media links that will direct customers to either the main website or a YouTube channel with tutorials. 

Image source: pngkey.com


3. The best multimedia

Scott Tominaga mentions that for a home business to effectively get its products and services in the market, people have to see their offerings in the best light possible. Learning how to photograph or take a video of samples to make them look as appealing as possible is a great start.

Scott Tominaga is a professional in the hedge fund and financial services industry. He has been responsible for all aspects of back office operations on a daily basis, including investor relations and marketing. Know more about Scott by visiting this page.